Project: Branding redesign (in collaboration with Ibar Salazar)
Work done: Naming, logo & seal
Alfaro Kenpo started as a karate school that soon faced the need of redesign their brand due to fast expansion and services growth. The main challenge was to create a friendly and modern brand that reflects the concepts of strong, discipline and leadership. The lighting and alpha wolf were used as symbols to represent the brand values thought the logo and seal.