Client: Real de Jalpa (Mexico)
Project: Brand identity (in collaboration with Ibar Salazar)
Work done: Branding, packaging, logos, website & posters
Located in central Mexico, Real de Jalpa is the largest producer of mezcal in the country with facilities of more than 3.000 square meters and a capacity to produce 6.000 liters per day of 100% blue agave Mezcal. The main challenge was to provide a branding redesign to refresh the image of the company, retaining its tradition and quality, for this we used the image of Antonio Aguilar (icon of Mexican Popular Culture) to enhance its brand leader to an international market.